Modernizing Airport Parking Without Disrupting Operations
Milwaukee Mitchell International Airport needed a modern parking experience that could work with legacy PARCS infrastructure, support a future system transition, and improve convenience for travelers. netPark delivered a flexible platform for reservations, loyalty, integration, and valet operations.
Tap ’n Fly
Milwaukee Mitchell International Airport
Results at a Glance
Proof points from MKE’s parking modernization program.
netPark has played a vital role in modernizing the customer experience at MKE since 2018.
Their reservation platform provides travelers with a seamless, user-friendly solution for booking parking in advance, helping to reduce stress and improve overall convenience. To date, the loyalty program has grown to more than 42,000 active members, processed more than 160,000 prepaid reservations, and contributed approximately 13% of total parking revenue attributed to the netPark platform. Equally important is netPark’s adaptability and partnership mindset.
Milwaukee Mitchell International Airport
The Challenge
MKE needed to modernize airport parking while maintaining operational continuity.
The airport wanted to give travelers a more convenient way to reserve parking online, participate in a loyalty rewards program, and move through parking facilities with less friction. At the same time, its existing PARCS infrastructure was not ready for immediate replacement.
That created a familiar challenge for airport parking teams: how do you improve the customer experience now while still working within the realities of existing systems, procurement timelines, and long-term infrastructure planning?
MKE needed a technology partner that could support both the traveler experience and the operational complexity behind it.
The netPark Solution
netPark delivered a branded digital parking platform designed to work within MKE’s real-world operating environment.
The first phase centered on launching Tap ’n Fly, MKE’s branded reservation and loyalty platform. Travelers could book parking in advance, participate in the airport’s loyalty program, and use card-on-file convenience for a smoother parking experience.
Behind the scenes, netPark engineered a parallel scanner solution that allowed the airport to validate reservations and recognize loyalty accounts in real time while continuing to operate with its existing PARCS infrastructure.
As MKE later moved toward a new PARCS environment, netPark continued to serve as a critical integration layer. When the PARCS RFP was awarded to TIBA in late 2021, integration with netPark’s reservation and loyalty solution was mandated. By mid-2022, the integration between netPark and TIBA was complete, helping preserve continuity for customers and operations.
One Platform Layer Across the Parking Journey
The value of the deployment was not limited to a single feature. netPark helped MKE connect customer-facing convenience with the operational systems behind the parking experience.
Modernization in Phases
The project was not a disruptive rip-and-replace. It was a phased modernization strategy that improved the traveler experience while preserving operational continuity.
Capabilities Delivered
A connected set of parking technology capabilities supported MKE before, during, and after the PARCS transition.
Online Parking Reservations
A branded reservation experience that allows travelers to book parking in advance.
Loyalty Program Support
A frequent parking rewards program with account recognition and card-on-file convenience.
Equipment Integration
Lane scanner deployment to support real-time validation and recognition.
PARCS Transition Support
Integration support before, during, and after the airport’s transition to a new PARCS provider.
Mobile Valet Operations
Online and app-based valet reservations, mobile claim ticketing, text messaging, attendant tools, and payment support.
Ongoing Partnership
Continued updates, enhancements, operational support, and strategic collaboration.
Why It Matters
This case study is not simply about launching online parking reservations.
It is about phased modernization. netPark helped MKE improve the traveler experience while supporting existing infrastructure, then continued to support the airport through a major PARCS transition and into expanded valet operations.
For airport parking teams, that flexibility matters. Technology decisions must support customer convenience, revenue performance, operator coordination, infrastructure realities, and long-term system evolution.
The Takeaway
netPark’s work with MKE demonstrates how a reservation and loyalty platform can become a durable operating layer across multiple phases of airport parking modernization.
That operating layer helped MKE connect reservations, loyalty, PARCS integration, and valet services in one flexible ecosystem.
Ready to modernize airport parking without disrupting operations?
See how netPark helps airports connect reservations, loyalty, PARCS integrations, and valet services in one flexible platform.